The Marketing Concept Essay Example for Free

The Marketing Concept EssayWhen one thinks about marketing, many incompatible things come into mind however, the actual definition of Marketing Concept is identifying consumer needs and then producing the goods or function that will satisfy them while making a profit for the organization. (Gitman McDaniel, 2008)Basic each(prenominal)y, the marketing concept comes down to existence able to offer the consumers something that they find valuable. Value is the key term that comes into play. The marketing concept consists of1. Focusing on customer wants so the organization can distinguish its production from competitors offerings. (Gitman McDaniel, 2008)2. Integrating all of the organizations activities, including production, to satisfy these wants. (Gitman McDaniel, 2008)3. Achieving long-term goals for the organization by satisfying customer wants and needs lawfully and responsibily. (Gitman McDaniel, 2008)Many businesses from around the globe have already started to take ad vantage of this concept. From Disneys Fast overhaul to Enterprise Rent-A-Car, companies are adjusting their old business models and techniques in order to accommodate the needs and desires of their customers. This has enabled them to step to a higher place the competition and to set themselves apart from others in their industry.The marketing concept focuses on the above mentioned items for a reason, in order to increase the businesses bottom line and to satisfy their current customer bases, while drawing spick-and-span customers because of their exceptional customer service model.ReferencesGitman, L.J., McDaniel, C. (2008) The Future of Business The EssentialsSouth-Western, Cengage Learning Ohio.